Canal 3 focuses on the promotion of African cultural values in its editorial approach, with a programming schedule made up of 60% local productions. These values are present through debates proposed by the channel, variety shows, games, documentaries and, of course, the 7pm news and the MidiMag. Finally, many Burkinabe and African fictions are featured on Canal 3.
Canal 3 also places the notion of proximity to its viewers at the heart of its strategy. Illustrating and documenting the concerns of Burkinabe people is a daily objective for the channel’s employees. Themes related to development, education, the environment or the economy thus occupy an important place in the channel’s programming schedule.